Posts tagged: Keyword Research

Keyword research holds a important role in any thriving digital marketing campaign. It helps you identify the words and phrases that your target audience is searching for and optimize your content accordingly. However, finding the right keywords can be challenging, especially if you’re looking for low competition, high traffic keywords. In this article, we’ll explore some free keyword research tool and techniques that you can use to find right keywords. 

Related Article For You: Boost Your Website Traffic With Local SEO Strategies Must Read.

Understanding the Importance of Keyword Research

Keyword research is the cornerstone of every effective successful SEO campaign. It involves identifying the words and phrases that users enter search engines when looking for information, products, or services. By targeting the right keywords, you can align your content with user intent and drive organic traffic to your site. 

Low competition, high traffic keywords are search terms that have a substantial search volume but relatively few websites competing for them. These keywords present a significant opportunity for your website to rank higher on SERPs without facing stiff competition. 

Importance of Long-Tail Keywords

Long-tail keywords are longer and more specific search phrases that target a narrower audience. While they may have lower search volumes individually, they collectively make up a significant portion of all searches. Targeting long-tail keywords allows you to reach a highly relevant audience with less competition. 

Long-tail keywords are phrases that comprise three or more words. They are more specific than short-tail keywords and often have lower competition. Here are several tips to help you find long-tail keywords: 

• Use Google’s autocomplete feature to find related search queries. It is one of the best free keyword research tool to find trending topics according to your keywords. 
• Use Google’s “People also ask” feature to find related questions. 
• Use tools like AnswerThePublic to find questions that people are asking about a particular topic. 

Step-by-Step Guide to Finding Low Competition, High Traffic Keywords

Step 1: Identify Your Niche 

Before diving into keyword research, it’s essential to identify your niche or the primary focus of your website. Understanding your niche will help you target the right audience and find keywords that align with your content. 

Step 2: Brainstorm Seed Keywords and topic Identification 

Seed keywords serve as the basis of your keyword research. They are short and general terms related to your niche. Brainstorm a list of seed keywords that best represent your website’s content. 

To start the process, examine the top-level categories on the websites of the three main competitors in your digital field. You have the option to do this manually or utilize the free version of ScreamingFrog to crawl up to 500 pages for a comprehensive view of their website content. 

During this analysis, make note of any overlapping category and main-level content topics that are present on one or more of these external sites but are missing from your own content. 

If these gaps are not immediately apparent, you can leverage tools such as Ahrefs and Semrush to conduct content comparisons at both the keyword and content levels. Both platforms offer free scaled-back trial versions that can assist you in this endeavor. 

Step 3: Use the Keyword Research Tool 

With your list of seed keywords, access a free keyword research tool like Google Keyword Planner. Enter each seed keyword to generate a broader list of relevant keyword ideas. 

In the world of AI, you can also use many AI tools like ChatGPT for the same. It can reduce your time and effort to find your target or focused keywords. The only thing you must keep in mind is the right prompt to provide any AI tools to get your desired outcome. 

Step 4: Analyze Keyword Metrics 

Focus on the search volume and keyword difficulty metrics provided by the tool. Search volume indicates the number of searches for a specific keyword, while keyword difficulty assesses the competition for that keyword.  

You can check all these metrics with the help of a free keyword research tool Google Keyword planner under Google Ads. 

Step 5: Select the Right Keywords 

When conducting keyword research, aim for keywords that strike a healthy balance between decent search volume and manageable competition. Targeting these keywords will give you the best chance of ranking higher on SERPs. 

There are three scenarios for finding the right keywords for your blog, website, or product description: Ideal, Doable, and Okay. 

In the Ideal Case, the right keyword should have a higher search volume with low competition. In the Doable scenario, the keyword should have a low search volume with low competition. Lastly, in the Okay Keywords category, the keywords have a low search volume with medium competition. 

Filtering for Low Competition, High Traffic Keywords 

Once you have a list of potential keywords, you need to filter them to find the ones that have low competition and high traffic. Here are some metrics that you can use to filter your keywords: 

1. Keyword Difficulty: metric that assesses the level of difficulty in ranking for a specific keyword. You should look for keywords with a low difficulty score. 

2. Search Volume: This metric measures how many people are searching for a particular keyword. When conducting keyword research, consider looking for keywords with a high search volume. 

3. Cost Per Click (CPC): This metric measures how much advertisers are willing to pay for a click on a particular keyword. When conducting keyword research, consider looking for keywords with a high CPC (Cost-Per-Click), as this indicates their potential value and relevance in the market. 

Top Free Tools to Find Keyword Ideas

There are several free tools that you can use to find keyword ideas. Here are some of the most popular used keyword tools: 

1. Google Search Console: This tool provides you with insights into how your website is performing in search results. It also shows you the keywords that people are using to find your site. 
2. Google Keyword Planner: This tool helps you find new keywords and get search volume data. It also provides you with keyword ideas based on your website or a specific keyword. 
3. Google Trends: This tool offers insights into the popularity of a keyword over time, along with providing related queries and topics. 
4. Direct SERP Analysis: This involves analyzing the search engine results pages (SERPs) for a particular keyword. You can use this technique to identify the types of content that are ranking for a keyword and the level of competition. 
5. ChatGPT: This is an AI-powered chatbot that can help you generate keyword ideas based on your input. 
6. Semrush: This is a paid tool, but it also has a free version that you can use to find keyword ideas. It provides you with data on search volume, competition, and related keywords. 
7. ScreamingFrog: This is a website crawler that can help you identify the keywords that your competitors are using. 

Example of predictive search for targeting related search intent: 

Predictive search is a technique that involves using Google’s autocomplete feature to find related search queries. Imagine you are a company that specializes in selling running shoes. A potential predictive search query you might target could be “best running shoes for marathon training” or “top-rated running shoes for long distances.” These examples align with users’ search intent and help you optimize your content to attract relevant traffic. By anticipating related search queries, you can better cater to your audience and improve your overall search visibility. Here is a step-by-step guide on how you can utilize this technique: 

• Type in a keyword or phrase that you want to target in Google’s search bar. 
• Look at the autocomplete suggestions that appear. These are the most popular and trending queries which people are searching related to your keyword. 
• Use these suggestions to generate new keyword ideas. 

Conclusion

Finding low competition and high traffic keywords is essential for any digital marketing campaign. By using the free tools and techniques outlined in this article, you can identify the keywords that your target audience is searching for and optimize your content accordingly. Remember to focus on long-tail keywords, filter for low competition and high traffic, and use predictive search to find related queries. With these strategies, you’ll be able to find the keywords that will help you drive more traffic to your website. 

Frequently Asked Questions (FAQs)

Q 1: Are free keyword research tools as effective as paid ones? 

Yes, free keyword research tools can be just as effective as paid tools in providing valuable keyword insights. However, paid tools may offer additional features and data for more comprehensive research. 

Q 2: Can I target multiple low competition keywords in a single piece of content? 

Yes, you can target multiple low competition keywords in one piece of content. However, ensure that the content remains focused, relevant, and valuable to the reader. 

Q 3: How often should I update my keyword strategy? 

Regularly review and update your keyword strategy to adapt to changing trends, search behaviors, and your website’s content and goals. 

Q 4: Should I focus only on low competition keywords? 

While targeting low competition keywords is beneficial, it’s also essential to incorporate some medium and high competition keywords to diversify your strategy and reach a broader audience. 

Q 5: What is the ideal keyword density for SEO? 

There is no specific or fixed ideal keyword density for SEO. Instead, focus on using keywords naturally and sparingly throughout your content.

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